for android download Blue Ocean Strategy

Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951.

In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China.

Unlike other electronic companies Samsung origins were not involving electronics but other products. The results of the study will highlight that by using tools and logic of Value Innovation there was a phenomenal rise of Samsung sales in the already overcrowded mobile phone market and that’s how it has become the market King. The objective of this research paper is to study “The effectiveness of Blue ocean strategy in crafting sustainable competitive advantage of Samsung in Mobile segment.” Also, it will showcase how Samsung has extended its boundaries by making consumer life smarter by providing high end technology in mobiles looking at consumer’s upcoming taste in present market era. As a result, people's demand for Samsung's cell phones increased dramatically. Samsung wanted people to use and enjoy cell phones in different ways, not just as a simple calling machine. In contrast to ordinary cell phones in the past, Samsung added the camera, mp3, blue-tooth, dictionaries, and digital multimedia broadcasting functions to them. The uses of the first cell phones were just sending text messages and calling. Samsung has succeeded in making Blue Ocean in terms of cell phone in a short span of time after it started in 1998. Value innovation is one of the basic elements of blue ocean strategy. There is an ample opportunity for growth that is both profitable and rapid. In Blue Oceans, deman d is created rather than fought over. Blue Ocean is a previously unknown and uncontested market space that makes competition irrelevant.

These factors results in the advent of Blue Ocean Strategy. Thus, it increases supplies but demands decrease. Furthermore, as technologies have developed and advanced, productivity has increased. Based on these reasons, companies pursue new ideas and strategies to survive against intense and harsh competition. The purposes are not only to survive but also to make lots of profit.

To survive, each company has its own special strategies. Among those companies, only some companies, those that win the competition, can survive. As the modern society has develope d, various kinds of companies have been founded.

For android download Blue Ocean Strategy